Now, we want to look at two possible scenarios for how you could handle this discovery. One scenario we will call "The Natural Way" and the second scenario we will call "The American Way":
THE NATURAL WAY
In this scenario, you scoop up some water and go back to the village and call all the people and tell them, "Our water problems are solved! Just over that hill is a natural spring with more water than we will ever need and it even tastes better than the water from the old well. Here, I brought some back. Try it!
Everyone is thrilled and you begin to discuss some plan to maybe make some pipe or something so that you will not need to climb the hill to get the water and stuff like that.
This is the "Natural Way"
THE AMERICAN WAY
In this scenario, you scoop up some water and go back to the village and call the people and tell them, "Look what I have here - fresh clean water - try some."
And they are all happy and ask, "Where is the water so we can use it to save our village?" But then you say, "That information is classified and a trade secret. What I gave you was a free sample, however, I am now 'the water company' and, if you want water so you can continue to live, you must pay me - in advance."
So now the people of the village are giving you money. With that money, you can hire some of the people to go get water and bring it back for the desperate villagers. However, your "trade secret" is fragile because, if anyone learns about the spring on the other side of the hill, the people will go get their water for free and you will be out of business - and that may well be the least of your trouble. So, you must carefully choose people for your "company" and make sure they are sworn to secrecy. You can offer your faithful employees incentives to keep quiet like free water for them and their families and even extra water just to waste.
As your profits increase, you can afford to spend more money on security. First, you will want to use psychological techniques to make sure that no regular people from the village ever get the notion to climb the hill. You will want to start rumors that some monster lives on the other side of the hill and that anyone who goes there will be gobbled up and never return. Now, just in case someone does not believe you, you will need to hire some snipers to hide close to the top of the hill. If anyone looks like they are getting close to discovering your "trade secret", the snipers are to kill them and throw them in a hole on the other side of the hill - people will be told that "the monster must have got them".
As time goes on and your profits grow, now that you have more money than you will ever need, you look to other neat things you can do. With your money, you can take over the press and the education system. People will be instructed that you are now "the god of water" and that you have always existed and see all and know all, etc. The school books will be rewritten so that kids will be taught this. If you encounter dissent, well there is always the hole on the other side of the hill and the "monster story" to explain disappearances.
You can also now afford to do nice things every once and a while to make people like you such as giving free water to starving poor people who can't afford to pay you - but just enough to barely keep them alive.
Also, you may want to consider your faithful employees. Of course, you will have trained security people to watch them and make sure they remain faithful. However, a better way to cultivate loyalty is with special perks others do not have. In the village, water is precious to the desperate people because they do not know the truth. However, you could not care less about water because you have more than you will ever need. So, why not be totally decadent!
You can construct a "recreation center" for your employees with a swimming pool and spa so that they can have fun and waste all the water they want. Later, you can expand this to a "secret village" located on your side of the hill where those loyal to you will enjoy every luxury while the regular people in the original village will suffer and beg for mercy as you consistently raise the price of your water.
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